SIR.
SIR is a contemporary women’s wear label founded in 2014 that delivers a collection of minimal and simplistic wardrobe essentials and feminine silhouettes.
Founders Nikki Campbell & Sophie Coote launched their label in response to a gap in the market for minimal wardrobe staples that truly captured the spirit of the Australian lifestyle. SIR represents separates, intimates and ready-to-wear styles that are confident, distinctive and versatile.
