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Nature Baby is a family business that works to create a world that nurtures you, your baby and nature. We began in 1998 as a quest for sustainable, natural and innovative products for our own family. From the beginning we decided to never compromise, to keep learning and developing, always providing products that meet our core values and philosophy. Pure so that they are best for baby; high quality so that they are safe and long lasting, used for the lifetime of baby and passed to the next; useful so that you get the essentials you really need; and caring in everything we do. We focus on making everyday essentials for baby that are ethically and sustainably made. It is about looking after your baby as well as the planet and its people.