Sunlight Series | Joyah Takefala, Senior Designer of Faithfull the Brand

Joyah, welcome to our Nikkou Journal. Talk us through your normal day working for Faithfull The Brand? 

A normal day in the office always starts with a coffee! I will check emails in the morning and catch up on anything that has come through overnight from overseas. While the team has been separated (due to lockdowns and office closures) we will have a quick team meeting, where each team member will provide a top line summary of what their department is focusing on for the week. It’s such a nice way to stay connected, see everyone’s bubbly faces and hear about what is happening throughout the broader team. After lunch I will usually have a meeting scheduled in, which can range from a design meeting working on new design concepts and collections, a marketing meeting, brainstorming marketing ideas with the team on current season activations or future collection launches, or a creative direction meeting discussing brand moments and upcoming projects. I will sign off the day with emails, and then head to the beach for a swim before sunset!  

We’re so excited to be able to have Faithfull the Brand stocked in both our stores. What’s your favourite part about working with Faithfull the Brand?
I love so many things about working at Faithfull The Brand! Sarah-Jane and Helle, our founders, have always led the team with such a warm, friendly and natural tone, that really carries through into our workplace and makes for a very inspiring and uplifting environment. 

What’s your favourite piece from the latest Il Mediterraneo collection?
The La Cateau Print is one of my favourite prints Faithfull has ever produced, so I have to say the Contessa Midi Dress. I love the 70’s inspired colour and print!

Over the past 2 years businesses have had to adapt dramatically with the current global pandemic. How has it been adjusting for you? 
As we have an office in both Australia and Bali, prior to Covid the team would travel quite frequently back and forth, to work face to face as a broader team. This was definitely an adjustment in the beginning, especially for the design team, as we had to quickly pivot and move to designing remotely via Zoom. It was challenging at first and a process of trial and error to find what worked best. There have been a lot of positives to come out of this new way of working that I think will stay in place even as we start travelling and coming together again.    


Sharp five:
Coffee or tea?
Beach or city? 
The beach – I could not live without!  
Morning or night? 
What are you listening to right now? 
Miss Summer by ODIE
Must read book? 
Everything I know about love, Dolly Alderton

We are excited to announce Faithfull The Brands first collection for Summer 2022 into our Brisbane store.

Our staff have picked some of there favourite styles from the collection...
 Ellie (Right) has styled the Gaia Mini Dress in La Presca Floral Print 
Rach (Left) has styled the Trapani Maxi Dress in La Presca Floral Print 

 Tiff has styled the Deva Midi Dress in Plain Orange 

Shop Il Mediterraneo in both store and online. Click here to shop our range now. 

10 comments 8/6/22

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