Sunlight Series | Georgia Wheeler, Wholesale Manager of Spell

Georgia, welcome to our Nikkou Journal. Talk us through your normal day working for Spell? 

Thanks so much for having me ladies! It is such an honour to be a part of your Nikkou Journal. No two days are the same for me in my role at Spell! As Wholesale Account Manager my day can include anything from packing our Retailers orders in our warehouse and coordinating couriers, attending photoshoots, visiting stores, hosting showings around Australia or virtually with buyers from our Retailers like Nikkou and meetings with our team to preview upcoming collections. I love how wonderfully diverse my role at Spell is and the connectedness this brings!

Do you enjoy the balance between living on the Gold Coast and working in Byron Bay? Any daily rituals? 
I believe I’ve struck the perfect balance in living on the Gold Coast and working in Byron Bay. Both areas are such unique and beautiful parts of Australia, and I feel very blessed to live and work here with the best beaches on our doorstep and such a laidback lifestyle. The drive to and from Byron allows me the opportunity to prepare myself for the day ahead and unwind on the other side of it. My daily rituals include a session at F45 in the morning, a coffee, or a smoothie (usually both!) and listening to a good podcast on my drive. I find listening to podcasts to be such a great way to really maximise the time I spend in the car and not just simply “driving to work” but learning about a new and engaging topic or to be inspired by talented leaders and experts in their field - whether in business, politics, fashion, or journalism.

We're so excited for the launch of 'Age of Aquarius'. What is the concept behind this collection? 
I’m so excited for Age of Aquarius too! This is the first collection I have worked with from showings to launch with Spell so it will forever hold a special place in my heart. Our talented design team concepted Age of Aquarius drawing inspiration from an abundance of sources including the vibrant colours of vintage embroideries, the style of ultimate muses the Olsen twins and exploring our
connection with nature. The inclusion of beautiful details that create an overall feeling of carefree luxe - gold threads, shirred detailing & incredible sleeves are the centrepiece of The Dawning. This collection is signature to Spell in its free and easy demeanour and everyday wear, however elevated with exciting new shapes, designed to cascade effortlessly over the body.

What's your favourite piece?
My favourite piece without a doubt is the Juniper Shirred Dress in Cream! It is such an effortless style that can be worn every day but just as easily elevated for an event or special occasion. The soft combination of LENZING™ ECOVERO™ Viscose and Organic Cotton is incredibly dreamy and creates such a flattering silhouette. This will be my go-to for many seasons to come!
The world of wholesale has evolved dramatically with the current global pandemic. How has it been adjusting for you? 
Like all businesses, the pandemic has certainly forced us to pivot and approach wholesaling from many different angles throughout 2020 and into 2021 and will likely continue to evolve for months to come as many of our Retailers are facing the raw and real impacts of continual lockdowns in Australia on their businesses.
Connecting with and supporting our Retailers is at the forefront of everything I do, so when we are unable to travel, we are very fortunate to be able to adapt quickly and offer virtual showings to our Retailers via Zoom or FaceTime so that we can still provide a thorough overview of our collections. I believe that the pandemic has also driven an enormous shift in consumer values in Australia. We’re hungry for information and want to know where our clothes are made, who made them, how sustainable the garment & the brand is and most importantly, we want to shop local and support small business which is so incredibly important during this unprecedented time.

What's your favourite part about working in wholesale, and most importantly, working for such a wholesome company as Spell? 
Growing up in regional NSW, I’m so passionate about supporting small, local businesses and working in wholesale provides me with the platform to connect with so many likeminded and fiercely passionate individuals in business from all over Australia, New Zealand, and Europe. Working closely with each of our Retailers, celebrating their successes and providing support when they need it most is my favourite part of working in wholesale. Spell is such an inspiring brand to work for! Our values and sustainability are at the core of everything that we do, and our team is made up of so many who motivate us daily and share their knowledge. I’ve learnt so much on our mission to Walk a Little Lighter and for me, this has highlighted the importance of making considered choices, not only when it comes to fashion, but in everyday life as we strive for progress over perfection.
Sharp five: 
Coffee or tea?
Beach or city?
Morning or night?
What are you listening to right now?
Podcasts - I’m loving Something to Talk About with Sam Armytage & The Mentor by Mark Bouris!
Must read book? 
Normal People by Sally Rooney

You can shop Spell's first instalment for Spring 2021, Age of Aquarius: The Dawning, this Wednesday 21st at 10am.


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